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Review categories > Website Design Books > Getting Hits
By: Jim Moran Review for 'Getting Hits'
Rating: 5 of out 6
Written By: Don Sellers
Page Count: 200
Cover Type: Softcover
Published By: Peachpit Press
Date Published: 02/1997
List Price: $19.95
Author's Site: http://www.webreviewer.com/...
Success in any
business or profession is measured by results. Take the
game of baseball. A number of major league teams will
sweat out a 162-game season with one goal in mind -
making it to the World Series. To have any hope of
getting there each team must have good solid pitching,
excellent fielding capability, and have the ability to
produce runs. To produce runs these teams need good
hitting. The same logic is applicable to the online
business world. To have any chance of scoring big with
your business online you need a Website that will
produce hit after hit!
Don Sellers has written Getting Hits to assist
Webmasters and business people alike to produce Websites
that will attract the attention of major league search
engines and keep people coming back. Sub-titled The
Definitive Guide to Promoting Your Website, this book is
entirely devoted to bringing the message home in an
easy-to-learn manner. Attention is given to a number of
specific issues that require consideration, such as
tailoring Websites to specific search engines, linking
Websites, working the newsgroups, using mailing lists,
and offline advertising. The author calls upon the
assistance of pinch hitters to offer their own
contributions to the book.
The book devotes a considerable amount of time
discussing the use of search engines. Rightly so because
they offer the most popular means of scouting for
information online. Detailed information about the most
popular search engines is provided, including how they
work and the best methods to employ to set up Websites
to respond to them. Helpful coaching instruction is
offered to make the best use of "META" tags and other
programming to aid the search process. Factors to
consider include word frequency, words in the Web page
title, keyword selection, and page length.
According to the authors there is more to Website
promotion than just programming. Active participation in
newsgroup discussions, posting press releases,
submitting links to other Websites, the use of banners
and other forms of advertising are essential to promote
any Website. Chapters on defining and launching Website
advertising campaigns are very helpful for rookies
breaking ground online. This book will make a great
business player out of anyone in no time at all!
Before spending big bucks to have someone else
promote your Website for you, add this book to your
lineup of business tools! It is a great team player with
much to contribute to the success of any field of online
information sharing. Have Don Sellers and his team go to
bat for you today! Highly recommended!
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